CONSUMER PERCEPTION TOWARDS ONLINE GROCERY SHOPPING IN COIMBATORE: AN IN-DEPTH ANALYSIS

Abstract

The proliferation of internet usage and the rise of e-commerce have dramatically altered consumer behavior, especially in the retail sector. Online grocery shopping, once a niche market, has now become a significant part of the retail ecosystem. This study explores consumer perceptions of online grocery shopping in Coimbatore, focusing on the factors influencing consumer attitudes, preferences, and challenges faced. Using data from 150 respondents, the study provides insights into the advantages and limitations of online grocery shopping, with implications for retailers and policymakers aiming to enhance e-commerce in the grocery sector.