Setting Narrative: A Study How OTT Content has influenced the women and sports in India

Abstract

In India, the emergence of Over-the-Top (OTT) platforms has transformed media consumption and changed the way society tells stories. This study examines how OTT content affects two crucial areas: women's representation and the evolution of sports 
culture. This study explores how streaming platforms have evolved into change agents that promote empowerment and redefine conventional beliefs AND WOMEN PARTICIPATION IN SPORTS