Role of Response Hierarchy Models in Attracting Customers Towards Products: Theoretical Perspective
DOI:
https://doi.org/10.48047/Keywords:
Response Hierarchy Models, Customer Behavior, Purchase Decisions, Marketing Strategies, Competitive Market, User Experiences, Customer Engagement, Product Sales.Abstract
In today's competitive business landscape, attracting customers towards products is a crucial
goal for companies seeking success. Understanding how customers respond to marketing
efforts and make purchase decisions is paramount. Response Hierarchy Models (RHMs)
provide a valuable framework to analyse and predict customer behaviour, enabling businesses
to design effective marketing strategies. This study explores the role of RHMs in attracting
customers towards products and highlights their significance in modern marketing practices.
Research in this area could highlights the crucial role of Response Hierarchy Models in
attracting customers towards products. By understanding customer behaviour and effectively
catering to their needs at each stage of the decision-making process, businesses can design
impactful marketing strategies, enhance customer engagement, and ultimately increase
product sales. Incorporating RHMs into marketing practices enables companies to navigate
the complex landscape of customer attraction with precision and confidence.
