nnovation and Creativity as Critical Success Factors in the Indian Startups: An Empirical Study

Abstract

For Indian entrepreneurs, innovation and originality are recognized as essential success
factors that help them negotiate the challenging and competitive business environment. This
abstract examines the value of creativity and innovation in the context of Indian startups and
their impact on achieving long-term success. Indian startups, which stand out for their
thriving entrepreneurial spirit and variety of market potential, encounter many difficulties. By
developing fresh concepts, procedures, and goods that challenge established business models
and draw in customers, innovation plays a crucial part in overcoming these difficulties.
Startups can stand out from the competition by continually pushing the envelope and
adjusting to changing market demands. Additionally, creativity acts as a stimulant for
brainstorming and problem-solving, empowering businesspeople to find novel solutions and
introduce game-changing ideas. It fosters an atmosphere that is receptive to experimentation
and taking risks by cultivating a culture of unconventional thinking. This abstract emphasizes
the importance of innovation and creativity in the success of Indian startups, emphasizing
their transformative power in promoting economic growth, luring investment, and
establishing market leadership. It does this through a thorough review of pertinent literature
and case studies. Sample of 220 entrepreneurs to explore Innovation and Creativity as critical
success factors in the Indian Startups and found that Innovation and Creativity fosters an
atmosphere that is receptive to experimentation and taking risks and help companies develop,
compete, and endure in the competitive business environment.