The Role of Sustainable Marketing Practices in Promoting Green Consumerism: A Qualitative Perspective

Abstract

Every type of business has an impact on the environment. Companies have responsibilities for
the use of natural resources alongside having the right to do so. They must not just be concerned
with making money but must be environmentally conscious and socially accountable. This begs
the question of whether the business can be successful while also being both socially and
environmentally conscious. This essay's goal is to show that it is feasible; one of the techniques
employed is the implementation of green marketing, which supports sustainable development.
The marketing plan needs to be more thoroughly connected with the environmental issue. This
essay examines the advantages and challenges of using green marketing and discusses how it
contributes to sustainable development. The analysis was conducted from a variety of angles, and
it looked at the primary subjects in this area (consumers, businesses, and countries). The "meta"
empirical analysis method was employed to achieve this goal; the results and interpretations of
this work were derived using data from previously conducted empirical research. In addition to
reviewing the current literature, the paper's goal is to offer suggestions and examples of how
green marketing might be applied in businesses.