Effectiveness of Consumer Protection Act in Securing Consumer Rights: An Empirical Prospective

Abstract

The growth of globalization and policies of liberalization has allowed multiple businesses of
foreign countries to enter in India. These policies also made the domestic market the most
competitive market and as a result new products and services of a complex nature were
introduced to the customer. Where only one or two products were sold, due to LPG policy and
increase in industrial mechanization now this variety of products remained countless which made
it difficult for customers to choose the one. This development was considered good for the
customer and for various businesses, but it also caused various changes in the functional market.
The marketing techniques also advanced because of growing businesses. A few market players
started exploiting consumers and increasing sales through various unethical practices. This
exploitation and unethical practices give birth to various protection laws in favors of consumer
specially in India where the market size is larger than any other world. The country saw the
emergence of consumer protection laws to protect the consumer and to make aware them of their
rights.